This story makes me so sad, I don’t even know where to begin.
There is a phenomenon called “black dog syndrome”, which is also known as “black dog bias”.
What is it?
It’s EXACTLY what you think it is: people preferring non-black dogs over black dogs.
How prevalent is it?
It’s known well enough that there’s a Wikipedia article about it:
Black dog bias is a veterinarian and animal shelter phenomenon in which black dogs are passed over for adoption in favor of lighter-colored animals. This is also common with cats. Although shelters disagree over the empirical basis for the bias, many take active measures to make black dogs more appealing. Black dog bias is also known as “big black dog syndrome.” Shelters often use the term BBD, or big black dog, to describe the type of larger dark-colored mixed-breed typically passed over by adopters.
How horrible is this?
(Some) people managed to transfer this mental disease from humans to dogs.
This is really painful for us here at PawshPal because… our company logo includes a picture of Cocoa, a black terrier and our beloved company mascot:
What’s the problem here? According to a news article:
It’s not just that large dogs can be frightening: Animal shelters say black dogs of all sizes are difficult to photograph for online listings, and are hard to spot against the shadows of their crates and cages in dimly lighted kennels.
Older black dogs with a little white in their muzzles can look elderly. Bigger breeds like German shepherds or Chows aren’t as fashionable as small, cuddly lap dogs.
Then there’s the reputation. The idea of a big, black dog unleashing destruction is a common theme in books, movies and folklore as diverse as “The Hound of the Baskervilles,” the “Harry Potter” series and “The Omen.”
Even the common sign “Beware of Dog” depicts a big, black dog, teeth bared and gums dripping. The notion that the animals are menacing is so pervasive that Winston Churchill famously called depression “the black dog.”
Horrible. Where + when will the madness of men stop?
To help change views of black dogs and puppies, here are some pictures that will make melt your heart
Take a look at this video. If this doesn’t change your mind, nothing will.
Please, let’s HELP these black dogs and puppies. Forward this article to your friends by Facebook, Twitter, email, or whatever you use.
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